We have a new principal at my school and one of the first
things he did was start something he’s calling the re-branding of our
campus. We now have a marketing team
comprised of a group of five teachers, led by two teachers and we are supposed
to meet regularly to re-brand our campus.
So far, we haven’t really accomplished anything, and I think I may have
some ideas why. It’s really interesting
that most of the talking points in the article we read last week, “School/
Family/ Community Partnerships: Caring
for the Children We Share” by Joyce Epstein seems to share many of the same
goals our marketing committee has (2001).
We want to improve school improve the community involvement, improve the
way the community views our school, and ultimately improve student achievement. I think the main think we have missed when we
formed this committee is parent involvement.
In her article Epstein stresses the importance of
involvement of the community at multiple levels: parenting; communicating; volunteering;
learning at home; decision making; and collaborating within the community (p.
193). These are the top six tenets she
mentions in her plan for “caring” for students in an effort to make a school
more cooperative. Once schools learn how
to effectively combine all these practices, a framework will start to come
together.
In my school, when we began to form our committees for our
marketing team, if we had used Epstein’s framework we could have mapped out a
simple plan: we could have chosen a
group around parent involvement or parent volunteers; student communication;
teacher communication; and community outreach.
Currently, we are missing one of the most important components: the parents.
Without these people we are missing a link to the students’ home. How can we expect to communicate effectively
with the community if we choose not to communicate with one of our largest
customers?
Epstein suggests we include parents and students in the
decision making processes for improvements and changes we are working to make,
and these are exactly the types of decisions parents should be included in
(2001, p. 193). If they are included
they are more likely to pay attention to putting time and energy into a cause
they feel they are having a voice or a say to make a difference- the future of
their child. Parents should be given a
chance to be heard and should be informed about things like curriculum changes,
new programs, new opportunities, future opportunities. If they have a say in these things, then they
will begin to take owner ship in our school and care about the future of their
child and the future of our school. This
will also start to build a sense of community within our school district. Families can see familiar faces at meetings
and talk with each other. Brothers and
sisters of younger siblings will eventually participate in new activities
together and these familiar faces will become more familiar as parents see each
other at football games, band concerts and other school events. By inviting parents to become involved, they
become more involved in the school community and by extension the larger
community.
Hopefully I can take this idea back to our marketing
committee and we can work to include some parents in our group. I think this is what we are missing right
now. I’m not sure I can convince all the
members this is the right direction, but I think with the evidence from
Epstein, it’s a good start. In the past
year I have had fewer than five parent volunteers- total volunteers- for the
entire year. I need at least five
volunteers per week, per month for my student council events. Epstein explains that involving parents helps
them understand that they are welcome at the school and valued (2001, p.
195). By including them in the decision
making process I would be showing them their opinion matters, and then
physically bringing them into the school so I have the opportunity to beg them
to help. This could theoretically solve
the problems for the marketing group and get me the volunteers I need. The whole idea Epstein outlines is a give-and
take creating partnerships that will last; this is exactly what the marketing
committee should be working towards.
Epstein, J. (2001). School/family/community
partnerships: Caring for the children we share. In J. Noel (Ed.),Multicultural
Education (pp. 192-198).
Sacramento: McGraw-Hill/Dushkin.


